John V Willshire is the founder of Smithery, a strategic design unit based inLondon working across four broad territories of strategy, design, culture, and prototyping. All of Smithery’s work is rooted in the idea that it is betterto make things people want than make people want things.
Central to all of this work has been helping organisations learn to quickly
adopt appropriate stances through a system of movement, maps, loops and
layers. This approach creates compelling projects where both a) the specific
innovation and ideas and b) the broader experiences and behaviours can
take hold in a company.Recent beneficiaries of this approach include the BBC, Konica Minolta, Experian, EA, The Royal Society, Immerse UK, KTN, LEGO, The British Council, The Science Museum, the FSA and the V&A.
John also teaches these methods at further education establishments, and is
Visiting Professor at IED in Barcelona, where he is also Co-ordinator for their
Innovation and Future Thinking course. He also delivers keynotes at
conferences like dConstruct, Webdagene, and The Conference. One of the tools designed for this approach, Artefact Cards, have grown to become a successful range of different creative tools for ideas practitioners and companies across the globe.
Prior to starting Smithery, John was Chief Innovation Officer at PHD Media in
London, and led innovation there from 2007-2011.