About Joe Leech
Joe to his friends is the author of the book Psychology of Designers. A recovering neuroscientist, then a spell as a primary school teacher, Joe started his UX career 14 years ago after completing an MSc in Human Communication and Computing. He has worked with organisations like MoMa, Raspberry Pi, Disney, eBay and Marriott. Every year $3 billion goes through the products he has designed. Joe also works with many start-ups in Bristol, London, Oxford and Cambridge helping them define user need and plan the product build. Joe is also Series Editor of Aspects of UX, a series of four books on UX from SitePoint.com. We're chuffed Joe's joining this years line-up and brining his excellent JTDB workshop - we can't wait!
Getting to grips with jobs to be done
A practical, hands on way to understand how make the right product choices based on user needs. You’ll learn how to attach value to what products do for customers rather than attaching value to what the products are.
What you’ll learn
Through a series of fun, practical exercises you’ll learn:
• How and why to run user research to identify the Jobs to be Done. Research techniques to identify and capture met and unmet user need.
• How to prioritise the JTBD. Which jobs to focus on first, which will have the greatest impact and which will spark real innovation. How JTBD feeds into product roadmapping.
• How to design products, experiences and features around each JTBD. How to practically translate each Job to be Done into a product feature / UI.
I’ve worked with organisations like MoneySuperMarket eBay, Disney and Marriott as well as many startups so will share my experience of researching, planning and designing successful digital products.
Joe is a trained, experienced and qualified school teacher so expect to be sketching, designing and applying JTBD from the very start of the workshop.
After the Workshop
You’ll be able to:
• Research using JTBD
• Advocate and evidence product changes
• Design the right thing in the right order
Come to the workshop and you’ll able to put JTBD into practice as soon as you get back to the office.