About Ame Elliott
Ame (sounds like "Amy") Elliott is Design Director for Simply Secure, a nonprofit service organisation providing professional education on privacy, security, transparency, and trust. A user experience designer, her work focuses on how developers, researchers, and designers can collaborate to make complex systems understandable by a broad audience. Ame relocated to Berlin in 2016 after twenty years in Silicon Valley. As Design Research Lead for IDEO San Francisco, she built technology strategy programs for clients including Acer, Ericsson, Fuji-Xerox, HP, and Samsung. Her portfolio includes prototype and production projects in journalism, education, and entertainment. Before her eight years at IDEO, Ame was a research scientist for Xerox PARC and Ricoh Innovations with a focus on ubiquitous computing applications, including pioneering smart home and workplace collaboration systems.
Ame is a speaker and author of numerous publications, including a chapter in the Oxford Handbook of Internet Psychology, and holds eight U.S. patents. Her design work has been included in the Cooper Hewitt Smithsonian Design Museum and received awards from AIGA, IDSA/IDEA, the Edison Awards, and the Webby Awards. Ame earned a Ph.D. from the University of California, Berkeley and a Bachelor of Environmental Design from the University Colorado, Boulder.
Trust Me: Building Trust with UX Design + Security
New technologies, such as Internet of Things and Artificial Intelligence applications, are collecting and using our personal data in unclear ways with unknown consequences. The traditional approach of treating information security as purely an engineering issue is an inadequate response to the challenges of protecting our personal lives and civil society. User experience design – including interaction design, brand strategy, copywriting, and user research – has an essential part to play in building systems people trust. This presentation highlights emerging challenges and gives practical examples of how user experience design contributes to a more private, secure, transparent, and ethical future.